Shane & Kristin Coker opened their first store in Austin on Burnet road in 1999. It was about one fifth the size it is now, and was originally called Beds, Beds & More.Charles Roberts worked in recycling (he ran the humongous recycling program for the Austin City Limits Festival for years & years!)before he started with ANM. He & Shane were like brothers, and it wasn’t long before Charlie was running things at the Burnet road store! Folks took to the laid-back, purely Austin atmosphere… to owners in sandals, great Austin music, beautiful art on the walls by some of Austin’s greatest local artists, low prices, great customer service, and to the unpretentious store itself. Years later, after opening the sister store, The Futon Store Austin, fire retardant standards for mattresses in the US changed dramatically, becoming even more draconian than they had been before. A year later, Kristin became very ill as a result of chemical sensitivity (though they didn’t know that at first…prognoses like fibro myalgia, chronic fatigue, hormonal imbalances, pituitary issues, etc were thrown around), a victim to our modern, toxic environment. The Cokers’ didn’t completely blame it on mattress fire retardants (though, to test out new mattresses to feel comfortable selling them to their customers, they did have new mattresses in the four bedrooms in their house about every four months, for years)…chemicals in food, carpet, paint, new cars, clothing, home accessories, baby clothing & products, etc, etc certainly contributed. They decided to chem free their lifestyle, and when at furniture market in Las Vegas, they bought their first organic mattress for themselves. They also radically changed their diet, pulled all the carpet & pad out of their home, stopped using many plastics, etc, etc. Six months later, Kristin was back to normal, healthy, energetic, happy Kristin!