ART on 5th is the culmination of owner Joe Sigel's dream of opening a contemporary gallery in Austin. In 1995, when Joe settled in Austin from Santa Fe, there were no contemporary galleries, so opening one was a real risk. However, with 10 years of art industry experience, Mr. Sigel could see the market changing from bluebonnets, western, and traditional landscape paintings to colorful, sophisticated abstract and figurative work. The gallery opened in 1998 in the perfect venue for a gallery -the spacious, museum-like large space which had been the Austin Children's Museum. Since the very beginning ART on 5th has shown artists never before seen in Austin, from the artwork of rockers John Lennon, Grace Slick, Ronnie Wood, and Jerry Garcia to an Andy Warhol exhibition that was the largest even shown in Texas. Housing the largest collection of the art of Dr. Seuss in the country, the "Secret Art of Dr. Seuss" is truly the grown-up side of the art of Dr. Seuss, and loved by all.